And while it's important for people to present themselves in a positive light, trying to appear perfect can backfire, the researchers wrote in the paper. Big love As more and more people find love onlinethe art of dating has become a science, with data scientists poring over millions of fleeting interactions. World News. Making a move Online daters have better success when they send personal messages to the people they are interested in, rather than generic emails, the researchers found. Photos that show a dater amid a group of friends — possibly even touching another person's upper arm — also do well, the researchers found. One factor behind the substantial growth among younger adults is their use of mobile dating apps.
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The team also sought to account for other potential factors, such as rising Asian and Hispanic populations in the US. What's Working: Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.